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This guide shares Best Practices in conversational text messaging for financial services organizations. With the rise in millennials, and the uptake of messaging across all people, it’s important that financial companies understand how to apply conversational messaging to get the best results for their customers and their own business.

For example, using text messaging, financial service companies deliver personalized customer experiences. They can reduce costs by allocating simpler interactions to digital self-service tools and reserving more complex transactions for either in-person or on-the-phone contact with human beings.

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