Selling Home Buyers on Conversational Text Messaging

Use Case Industry: Real Estate

Potential home buyers are seeking information on everything from property details to the buying process. When they come to your agency for help, responsiveness is key. Nearly 80% of today’s buyers expect real estate agents to respond to inquiries within a day and over 40% of them want a response within hours, according to research by Zillow.[1] If you don’t respond quickly, you don’t get the client. Conversational text messaging provides the responsiveness you need.

Getting back to everyone by email and phone can become an all-consuming task, so you have to use the right technology to connect with digital-age home buyers. Since 70% of home buyers are now millennials or gen-Xers, it only makes sense that text messaging is the solution.

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