This lesson is designed to give you an overview of conversational messaging for business. In it you’ll find an overview of messaging capabilities and applications in business, as well as some of the results you will enjoy when you use conversational messaging to drive marketing, sales, and service success.

The way we prefer to communicate is shifting. Thanks to the digital age we’re quickly becoming a mobile world. With that shift, comes the rise of text messaging as a primary channel of communication. Indeed, more than 80 billion messages are sent every day.

Conversational text messaging is the fastest growing conversational medium on the planet. Why? Because it’s a natural way to converse. Here are just a few research statistics that demonstrate the rise of messaging in our personal and business world.

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